Having started his career at the age of only 19, Karim Rashid is now an undisputed star of contemporary design and the author of over 2 500 creations, many of which have won awardsand have been included in the collections of prestigious museums, such as the New York MoMA and The San Francisco Museum of Modern Art. He set out to "democratize" design and he succeeded, at least in North America; he set out to change the face of human habitat and he designed a whole hotel, from A to Z; he set out to change the way people see themselves and he wrote a book, "Design Your Self", which he launched in Bucharest on the 10th of October, 2008. He tells us about origins, beliefs, colours and utopias.
"I use colours to create shapes, moods, impressions and to touch the public psyche. Colour is not just colour and it's not intangible - it's real, strong and has a strong physical presence. I think about using colours to encourage people to experience things."